Davidoff Very Zino Navigator

I was surfing through most of last spring's releases from Basel 2010 and came across this little beauty:

From the Press-Releases:

Complementing its Very Zino watch collection perfectly, the Very Zino Navigator Collection radiates a sense of adventure combined with a confident and masculine character. Swiss reliability and craftsmanship are given features that are combined with vivid colours and deep black rubber straps. The harmonious alliance of high-end quality, innovative design and a sense of endurance is made for men who like to live off the beaten track.

Movement:
Automatic, Valjoux, 25 jewels, Davidoff logo on the oscillating weight, Côtes de Genève finish, 46 hours power reserve

Case:
Oval shape, stainless steel 316 L, micro sand blasting, 46 mm
Toric shaped sapphire glass, inside anti-reflective treatment
Screwed crown
Sapphire case back
Water resistant to 10 ATM

Dial:
Blue and red
Hands and indexes with Superluminova
Small seconds at 9 o’clock
Day date window at 3 o’clock

I really like it. Especially the colored day / date wheels to match the dial. It is a real shame this brand is not more popular in North-America.